New beverages are constantly hitting the market! Drank any Kombucha lately? Nutraceuticals and functional beverages are popular with today’s health-conscious consumers. Still, water is the most-consumed beverage in the world.
Over the last five years, bottled water consumption has increased by more than 5% – capturing the undisputed first place position in the stomachs of US consumers. Value Added Waters market share increased at the fastest rate (10.1%) in 2016. The development of high quality and distinct products that have small-scale appeal, yet big trend potential is central to the beverage boom.
Packaging innovation has grown in importance as a means to distinguish both categories and brands in the crowded marketplace. Beverage packaging ranges between aseptic packaging, pouches, paper packaging, glass, plastic, and cans. In 2010, cans were the most predominant packaging material. By 2015, plastics overtook cans as the most common packaging substrate for beverages. No matter what substrate you are currently packaging (or are looking to package) your tasty beverage in, The Packaging School has got you covered with informational resources.