Shared from The Newsstand; the original article can be found here.
Dr. Andrew Hurley is co-winner of the 2020 Ralph D. Elliott Award for Outstanding Service to Off-Campus, Distance and Continuing Education.
Hurley, associate professor at Clemson University of Food, Nutrition and Packaging Sciences in the College of Agriculture, Forestry and Life Sciences, leads the packaging design program at the Sonoco Institute of Packaging Design and Graphics. He also is a Fellow of the Arthur M. Spiro Institute for Entrepreneurial Leadership.
His graduate students and research group, Package InSight, provide answers to complex package design and marketing questions through the use of eye-tracking and facial coding. Notable outputs have resulted in industry awards, patents, dozens of peer-reviewed articles, and increasing sales by 40 percent for small and large businesses. He has delivered more than 100 presentations on package design globally.
Being the first associate at the Sonoco Institute, Hurley took a lead role in the organization of the facility and established the packaging design workflow that moves student and corporate packaging ideas to market.
Hurley’s nominator also highlighted some of his other contributions to Clemson University, the packaging industry, and his students: