Don’t miss the video. Scroll to the end of the post.
Shoppers or consumers.
Which is correct?
Do you use these labels interchangeably?
Both groups head to the store and buy things, right?
Well, sort of. It’s a little more complex than that.
While they’re both types of customers, shoppers and consumers have very different decision-making mechanisms.
One might require a bit more effort on your part to sell them on a product.
If you have a ever wondered which is correct, check out our video where our Chief Learning Officer, Dr. Andrew Hurley, expounds on this topic!